The Color of Guap
Guap. Gouda. Mozzarella. Bread. MONEY.
But how are colors and money connected?
Colors are strategic. There's a psychology behind colors associated with brands and the impact they have on our bodies and minds. The colors used in business have a lot to do with whether customers will be in a buying mood or get the wrong perception from a company. Color psychology is a tool used by several industries to micro-target their message to consumers. I'm going to name some top brands and I want you to think about the color they all share. Ready?
Ford. AT&T. LinkedIn. Twitter. Skype. Know the color?
Blue! All of those companies choose that color because globally, it's a neutral one (typically the meaning of colors can vary by culture). Blue is loyal, peaceful and trustworthy. It's a safe choice for a company trying to build customer loyalty and it's used rather often in web design.
Here's a brief breakdown of colors for biz marketing:
- White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.
- Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image.
- Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand.
- Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.
- Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.
- Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green.
- Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.
What are your brand colors and what prompted you to choose them? When trying to figure out the aesthetics of kikospeaks, I didn't make color selections based on what would impact purchase decisions; I simply went with what I liked lol.
So the next time you examine a brand consider what the company may be trying to get from you. Check out this cool infographic on companies and the color blue: