Everybody Get Your Blog On!
For years, I have tried to start a blog but for some reason, I could never quite be consistent with it. Maybe it was a lack of material or not sure what exactly I wanted to talk about, but now more than ever, I'm being surprisingly consistent with kikospeaks. I hope I haven't jinxed myself. Yesterday I mentioned social media marketing is something I'm interested in professionally along with branding--be it personal, professional or for an actual oh I don't know, brand. So ever since I've taken the idea of public relations seriously as a career (yes, it was surprising to me too), I face this constant battle of professional vs. personal branding. I really believe who you are outside of work should coincide with your professional self. But that isn't what this post is about either. Well, kinda.
Recently I read Antonio Cangiano’s blog post on why every professional should consider blogging. It inspired me to think more about why we all should do it. And then I thought, "Kikora, are you a professional?" After giving my resumé a glaze, I came to the conclusion that I was and continued thinking about this post. I encourage you to ask yourself the same question if you have any doubts. So below are Kiko's 5 reasons on why every professional should blog. Cheers.
- Blogging helps you tell a story. Blogging is about storytelling, either in words, with pictures, videos or podcasts. Storytelling is nowadays essential part of content and digital marketing. But storytelling isn’t so much about talent--it’s a skill that needs constant nurture. Practice makes you better. So you gotta do it and do it often. Writing is one of those things that if you don't do it, you'll lose it. For real.
- It improves your communication skills. As you work hard at articulating your thoughts into words, you’ll find that the process ends up improving your ability to express yourself. And communication is key, almost regardless of your profession. Over time, you’ll become a faster and better writer. Writing has kind of always been my thing. As a little girl, I used to write short stories during church sermons--what? I had to do something for that hour. Oh and clear thinking also contributes to clear writing.
- C'mon, there's plenty of knowledge to go around...share some! Sharing is a skill we all learned from either siblings (didn't really have to deal with that) or in kindergarten (I was only in kindergarten a few weeks, so I guess I never really learned sharing, huh?). Anyway, blogging can be a great platform for sharing what you’ve learned and know with others who may be interested in (or not interested in) what you have to say and learn from you so they can improve their lives. My goal is talk about things on here that interest me the most...perhaps they'll be of interest to you too.
- It might help you get a job! I graduate from DePaul in about 7 months and not a day goes by when I don't think about employment. Currently, I'm in between internships but I'm making sure my skills stay sharp by...reading and writing (refer to reason #2). Blogging helps you build corporate and personal credibility. This is how you can position yourself as a thought leader in the marketplace. Indeed, thought leaders are perceived experts and everyone is an expert in something (or so they think). Every post you make is a new opportunity to get people to notice you on a professional level. When done right, blogging can give thought leaders great visibility in search engine results. I'd like to believe blogging is certainly a career booster and if you're a new professional like moí or simply looking to build your career, START BLOGGING. And yes, I will find a way to mention my blog when I go on interviews. I believe my content is good enough and worth mentioning. Therefore, blogging connects you with others.
- Blogging helps you make friends. OK, I don't actually believe that, but it does help you reach a broader audience. As a prominent blogger you’ll get to meet and interact with a wealth of people online. If you’re social (posting links on Twitter and Facebook) and available to others, you’ll end up making "friends" (influential and less influential ones alike) online.